Humans are nothing without their stories. Learn about the essence of human stories and business of storytelling for connecting, branding, and inspiring.
021 Framework:Β A Focus on Customer, Value, and Marketing Differentiation for Building Iconic Brands
When it comes to successfully marketing your business, we need to go beyond the tactics. After years of testing and almost a decade of marketing experience, we determined there are three key focuses to a successful brand transformation: Customer, Value, and Market Differentiation. Today, we delve into the fusion of three powerful concepts: "Zero-to-One," "Value-Driven Marketing," and "Lifecycle Marketing."