Club Cabinetry

As a brand new company, Club Cabinetry's main goal was to represent their values, mission, and desired aesthetic in the branding of the new business right from launch. Some of their requests: 

• "We're family owned and operated, but we don't want to come across as 'homemade' or amateur - we need the brand to look professional and timeless like the big guys!"
• "I don't know what branding is yet, exactly, but I do know our industry is behind the curve on what it means to be online. Our competition still has clip art as their logo, so we want to speed right past them straight out the gate."
• "Our customers range from new homeowners and young families, to empty nesters who have saved their whole career to finally treat themselves to a gorgeous (and quiet) home. We need to be mindful of that when it comes to the colors, design, website, etc."

We provided a full brand identity with a logo suite, color palette, brand strategy, alongside their website and launch plan.

• Strategy Sprint
• Website Design
• Brand Design

Club Cabinetry was so happy with their website launch that they booked the 021 Framework and The Onion Offer for 2024 to help them with their lead generation, customer acquisition process, and social media marketing.